Creative Web Actions' Founder's Resume

Creative Web Actions - a New Approach Business:

Alphonso is the owner and founder of Creative Web Actions. He is retired Product Marketing and Sales Manager from IBM. Creative Web Actions is a progressive business concept based on his vision of a services practice. It's more of a passion to perform those creative efforts essential to develop innovative substance that's of true value and will definitely impact the bottom-line of his customers.

The founder’s expertise is a unique skill set acquired over 35 years by building strategic business units focused on new business segments referred to as white space. Creative Web Actions covers these so called white space areas of our clients with an approach that's mix of marketing, sales and web design services.

Our focus is clearly to improve the revenue picture of our clients by using our experience and skills to realize the founders vision to use web technology to delivery small business solutions as a service practice. These solutions are built using the best-practices of marketing, sales, and operations for our specific client needs. What this means to you, is you get practical solutions that are genuine business assets directed to solving your company's problems and business challenges. Our web solutions are explicitly devised for the purpose to achieve business results for you.

Alphonso brings to the round-table of his business a fresh new approach with creative ideas and leadership and management skills and experience to:

• Change the sales situation
• Improve marketing reach
• Solve real problems with practical solutions
• Deliver exceptional value
• Custom solutions personalized to specific brand images

Work Background:

Alphonso has a extensive work background with hands-on skills and deep knowledge of: project management, market and business analysis, business cases studies, naming, product development, strategic planning, market planning, campaign management, new product launches, sales collateral, lead generation, selling methodologies, sales training, sales operation management, sales problem discovery and actions resolution. This has resulted in a proven track record of effective revenue generation, business process development and entrepreneurial activity execution. His professional experience is:

• Product Marketing Management – 10 years experience
• Product and Development Management – 12 years experience
• Operations – 7 years experience
• Sales – 4 years experience Sales
• Web Marketing Consulting and Website Design - 2 years

Major achievements include successfully formation of 5 profit-shop business units, 20 new product releases with sustainable year-to-year growth, portfolio management of over another 40 products. He has been appraised for over his career as a top performer that consistently exceeded business objectives and responsible for generating a large volume of sales revenue.

Alphonso is a graduate of Manhattan College with a BEE (GPA 3.77, Electrical Engineering Gold Medal & Eta Kappa Nu -Honor Society) and with graduate work at Syracuse University and attended and conducting numerous in-house training classes, lectures and programs and also, managed many projects, task forces and products.