Answering this Fundamental Question
In essence, answering this question correctly will drive revenue to your business. It is a simple question that is most often overlooked and not thoroughly analyzed. In this age of technology, all small business owners must be continually focused on answering this question by communicating the best attributes, benefits differentiators about their business, products, and services.
The purpose of this communication is to improve your sales situation. It’s critical to come up with a sound business strategy to differentiate yourself from the competition and provide reasons “why your service is better”. You need continually change the way you do business to improve your service and the customer’s buying experience. You need to get the word out to ensure customers can make a buying decision that takes into account your winning attributes. This sound business strategy is about communication and getting customer feedback to improve the value the business delivers to customers and way to raise customer satisfaction. A properly designed website personalized to the business can effectively aid in achieving your
sound business strategy results.
In today’s environment, declining business sales requires action to be taken to stop the erosion of revenue. For those small businesses that have no website or a poorly constructed website that misses the mark, their first immediate response should be to deploy a high quality personalized website that allows customers to answer the question “Why should customers buy from you?”
Revenue improvement occurs only when proactive action based on a sound business strategy is taken to change business performance.
Why Should Your Business Have A Personalized Website?
A personalized website extends your business image. Your website allows more would-be customers to access a place where most information exists about your business, services, and products. Your website is the only centralized place of knowledge about the details of your business, products, or services. Today, your website is what the yellow pages were 30 years ago and where people go to get answers.
This centralized source of information exists nowhere else that allows both prospects and customers to easily access vitally and essential information. Also, your website may be pointed to by a variety of sales and marketing items. Just to mention a few of these items that will lead people to your website are as follows:
- Letter head and stationary
- Business cards
- Billing invoice
- Signs on your vehicle or business or along the roadside
- Sales flyer
- Yellow Pages ad
- Newspaper ad
- e-mail messages
Thus, new customers follow your dot.com address from any of the items listed above to make buying decisions by extracting information from your website. In today’s environment, any small business without a properly constructed website is truly handicapped.
Let’s suppose that a prospect is interested in doing business with you and has the names of your leading competitors. This prospects want to get the best deal and is looking for information to aid him in his evaluation process. He wants to find out more about your business, your products or services, other satisfied customers that purchased from you and whether your offering can do the job. If he has any of the marketing collateral listed in the bullet list above, he still lacks the all the information to make a decision.
The typical prospect gets on the Internet and discovers your competitor can provide what he is looking for. But, he fails to understand that you have more experience than your competitor, and you provide a higher quality offering. Since your website either doesn’t exist or is lacking, you lose this potential customer without you even knowing about it. Your loss was primary due to a future customer unable to gain easy access to important information on a 7 by 24 basis to make a buying decision. He will call your competitor instead of you without giving your business a complete checkout.
Why Customers Should Buy from You
The information content of your website provides the answer to the question, “Why customers should buy from you?“. This is vital in getting prospects to make a decision based on facts and what benefits you can provide them. Your website if implemented properly, can enhance your ability to get more customers interested and willing to interact with you. Please be cognizant this is not about technology, but giving customers reasons to do business with you. It entails developing a sound business strategy, formulating your marketing message and the correct content that tells customers how your business can solve their problems. Your personalized website should be used as the heart of your business plan to reach your revenue objectives and marketing and sales goals. Your customized website is an important part of your marketing assets to win new customers and keeping return business.
Creative Web Actions understands the value of different business strategies. We build a personalized website with your business strategy in mind. We construct your site to achieve your business goals. Creative Web Actions will work with you to answer the question, “Why customers should buy from you?“. Your personalized website will be a reusable marketing asset and a centralized repository of detail information used by prospective customers to make a buying decision.