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New Product Development

March 13, 2016 By Alphonso 1 Comment

When I was at IBM, most of my career were focused on new product development. I spent most my time working as a team player in Strategic Business Units, SBUs. SBUs are created to create value. I like to think of SBUs as little factories that manage the creation of value as part of the product development process. The focus is to manage the value creation from the customer’s perspective. SBUs create new products that are wanted by customers to solve problems. If a new product proves to be effective, it can yield a good return-on-investment for both buyer and seller.

New product development has evolved from an in-house development centric process. The old way was looking inside the company to figure out what to build. The smart new way is to look outside the company to collect requirements on what to build. Today’s new product development is a business process focused on achieving goals with scheduled milestones and detailed documented procedures. Large companies have invested millions of dollars to successful implement and hone their own unique product development process as a corporate S.O.P. They have integrated the cross-disciplines of Marketing Management, Sales Operations, Project Management and Operations into a single process with controls. The results are the encouragement of new products by fostering entrepreneurial creativity, innovation and development of products that customers will love and want.

New Product Development and Website Design

So, what does this have to do with website design and development? Each new website I develop is a new product. Each new website has a target audience and a business owner that’s expecting some sort of return-on-investment or advantage from the website. However, a website is not a simple product. As mentioned in a previous blog post, your website is a pedestal for content delivery or you can think of it as a publishing platform.

The most important thing about your website is its content. People come to your website to get answers and find information. The success of your website will dependent on the ability to create compelling content that’s desired by the target audience. If you look at your website as a marketing and promotional tool to express your brand and present messages and information sought, it will be a never-ending task to keep it updated. This means the business must be involved with the content strategy and the development of content on a regular basis. Having a website is one thing and having the right content to help visitors is another.

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Related

Filed Under: Content is King, Content Strategy, website design Tagged With: Website development

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Your Best Customers can Help you Bring in Business

September 8, 2016 By Alphonso Leave a Comment

Leveraging Your Best Customers Your Best Customers are your most valuable assets – they’re worth their weight in Gold! How do you identify your best customers? Your Best Customers are 100% satisfied with your offerings. They are happy with the customer service you provide. If asked to rate you, these customers will not hesitate to […]

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creation of new product development and website design are very similar

Website Design, What does it Take?

April 17, 2016 By Alphonso Leave a Comment

Website Design is More than Aesthetics I am a website designer. I have spent most of my career in Marketing Management. As an experienced Marketing Manager, I have led and collaborated with many cross-functional teams to achieve business success over the past 35 years. The type of marketing I am referring to explicitly is Marketing […]

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creation of new product development and website design are very similar

New Product Development

March 13, 2016 By Alphonso 1 Comment

When I was at IBM, most of my career were focused on new product development. I spent most my time working as a team player in Strategic Business Units, SBUs. SBUs are created to create value. I like to think of SBUs as little factories that manage the creation of value as part of the […]

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Wordpress update screen

Can Your Website Survive Updates?

March 13, 2016 By Alphonso Leave a Comment

Updates are Becoming More Frequent Anyone involved with website design today should be aware of the extremely large number of changes being released for the open-source platform of WordPress.  This includes updates for  thousands of WordPress’ associated plugins and themes. WordPress enhancements are being delivered at a record-breaking pace. It seems the update rate is almost […]

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Retaining Customers with the Customer Development Process

Retaining Customers

February 11, 2016 By Alphonso Leave a Comment

Unfortunately, most traditional marketing practices are centered on attracting new customers, instead of retaining existing ones. Developing a strong bond and loyalty is based on building relationships that can result in reducing presales costs and improving profits from 25% to 85%. Retained customers can be developed to provide greater profitability. Two ways to strength customer […]

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orlando wordcamp

2015 WordCamp Orlando

November 7, 2015 By Alphonso Leave a Comment

WordCamp Orlando is Ready to Receive You. There are still tickets available for this awaited WordPress event on Nov 13 through 15. The WordCamp Orlando is always a well-planned WordCamp. I am never disappointed. It will be a fun filled event. Don’t miss it. WordCamp is a combination of education, hands-on training, entertainment, technical & […]

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About Alphonso

Comments

  1. more says

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