Blog Posting – Procrastination verses Productivity
I had the blog, Creative web Actions Blog, for over 2 years and never truly used it. I had the honest intent to really do a great job of creating those treasured snippets of wisdom that would be memorable. Besides, thinking up that stuff takes time and it’s not easy. You need your creative in full throttle and your imagination free to wander without deadlines or boundaries. Yep – that’s not easy for a working guy. As they say in New York, hey I working here! You want me to stop what I am doing — to do what?
I was always too busy. At least that’s the excuse I gave myself. In fact, I only had a handful of postings in the twenty odds months, while I was thinking about it. But, I thought about doing more – many times. But, time was always the issue. Who has the time? Let’s face it, you can read your email, read Internet articles of interest, do your posting, provide comments and suddenly you just blew 40 hours easy without doing any real work that brings in the money. Does a blog make you less productive? It can take a big crunch of time and a large amount of effort spent, without a plan. I will let you answer that one. Maybe we can discover the answer together.
Doing a blog is a commitment. The hard part is to consistently say something of value that people will spend their time to read. Secondly, you must make the content interesting. For me, the task is composing ideas and crafting original content.
I am a technical guy with an engineering background. Am I going to sound really interesting to those folks that I want to reach? The answer is yes, if I work on not being too technical and presenting information that is useful and well thought-out for the common business person. I want to say, make it “easy to understand” and “short and to-the-point” – but these both attributes sometimes conflict with each other. Easy takes thought and effort. I like short better. Both — takes a lot more effort and time.
But now, I am back with a renewed purpose and spirit . Why, you ask? Because the statistics says you get 55% more traffic with a blog attached to your site. I tell my customers this point based on my research from reliable sources. Now, I decided to test it myself. I have a great Google Analytics traffic baseline for over 2 years. So, this Blog is a do-over. I have cleared of all previous content, so we can start anew. Let’s see what happens. Please give me your thoughts and comments.