Creative Web Actions

Signature Website Design By Our Team

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • RSS
  • Twitter
  • YouTube

Signature Website Design By Our Team

  • Home
  • Contact
  • Blog
  • About
    • Why are We Different?
    • Quick Brief
    • Our Website Design Approach
    • Founder’s Resume
    • Why Should Customers Buy From You ?
  • Small Business Offering
    • Small Business Website Brochure
  • Portfolio
  • Resources
    • Brandon WordPress Meetup Deliverables
    • MontiTech Image Tool
    • 8 Hour Hands-on Class
    • Hands-on Training and Webinars
    • Training Site
    • Tutorials
    • Payment of Services

Primal Business Challenge

May 10, 2015 By Alphonso Leave a Comment

The Small Business Challenge

What is this Primal Business Challenge?

Let me give you a hint:

It’s as old as the very idea of the “open-air market” where merchants would bring their wares to sell. “Open-air market” actually date back to thousands of years to the beginning of civilization. The ultimate business challenge that occupies many waking hours of business owners, today, as well, as the dawn civilization. It’s a driving force denoted by basic need and fear. It’s both a means-of-survival and a necessity for the growth of the business. And, without it you have no business or not for very long.

I am talking about the ability to acquire new customers and keep existing customers and have them returning to buy your stuff. The customer should be considered the asset of  business. Without the customer, there is not business. The existing customer base that currently buys your products or services is a critical performance measurement that determines the health of the business and expected  revenue. The worth of your business may be calculated by your customer base and annual revenue. The bigger the customer base the larger the potential value of your business.  When you decide to cash-it in and retire by selling your business, it can be quite a nest egg. Your customer base will dictate the gross amount of revenue that can be achieved by return business, upsell and cross sell. Year-to-year expansion of the customer base will definitely grow the business revenue.

 

Sole Proprietor and  Mom & Pop Business

When I think of my artist friend and mentor, Josef, about his opinion about getting customers to buy his paintings, I instantly know his strongly views against doing any kind of selling. However, Josef’s One-Man-Shows are a testimonial if you want to eat and buy paints and canvas. — You need to get customers to buy your stuff!

It’s an important chore you must initiate and be involved with from start to finish on a periodic basis. Yes, it’s a necessary evil that will take you away from the actual work you enjoy. But, every business owner must embrace and  understand – it has to be done to generate the flow of revenue to stay in business.

Getting customers has always been a challenge that stands in the way of doing the real work that craftsmen, artists, tradesmen, freelancers, and consultants love and do to make a living. Too many small businesses struggle with efforts to get new customers. For many business owners, it has always been a mysterious game of hit or miss and a painful experience accompanied by worry. The challenge is compounded by bigger businesses with more resources that competing with you – it  becomes the classic struggle of David versus Goliath. I believe (that despite competitive conditions are not in your favor), you as a sole proprietor, mom & pop or even a relatively small local business can still flourish against large established firms with over 20% market share. The reason you can flourish in one word is “Brand“.

Customer-Brand Relationships

customer-brand relationships
Your customer is the business asset that will generate revenue

The reason someone will buy from you is because they hold in their mind a concept about you and your business. This concept can be described as your Brand. Your Brand is the total experience of doing business with you and is composed of  your reputation, confidence in you, trust in you, results you produce and a good feeling about you.  It’s the customer’s perception of you that’s identified with your Brand.  When they see your logo, business card, website, business name, invoice, an ad, sales flyer or even a picture of you — it’s your Brand image that’s perceived. In either a good, bad or indifference way of thinking.

For a small local business, essentially it boils down that you are your Brand. Brand development is an important aspect of you business that shouldn’t be overlooked. Many small business owner are completely oblivious about their brand. The best and most cost-effective way to develop and maintain your Brand is through your website. The marketplace is continuously changing. It requires the continuously task to refresh your website  with compelling content that  answers to the fundamental question, “Why should I buy from you instead of your competitor?”

The purpose of your website is to create Customer-Brand Relationships. This is a never-ending effort and a challenge for as long as you’re in business. I could write an entire book describing and recommending what to do to achieve a strong Brand relationship. But, it’s beyond the scope of this brief article.

Now, I ask the question again, What is this Primal Business Challenge? In the beginning we said the obviously answer is to acquire new customers and keep existing customers. To get those results that’s clearly about getting customers to “buy your stuff” means being focused on developing Customer-Brand Relationships as part of your Business Plan. Hence, the true primal business challenge is to create strong Customer-Brand Relationships and the care and feeding of those relationships.

Share this:

  • Email
  • Print
  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest

Related

Filed Under: Brand Identity, Business Thought Tagged With: business challenge

meeting the customer

Your Best Customers can Help you Bring in Business

September 8, 2016 By Alphonso Leave a Comment

Leveraging Your Best Customers Your Best Customers are your most valuable assets – they’re worth their weight in Gold! How do you identify your best customers? Your Best Customers are 100% satisfied with your offerings. They are happy with the customer service you provide. If asked to rate you, these customers will not hesitate to […]

Share this:

  • Email
  • Print
  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest
creation of new product development and website design are very similar

Website Design, What does it Take?

April 17, 2016 By Alphonso Leave a Comment

Website Design is More than Aesthetics I am a website designer. I have spent most of my career in Marketing Management. As an experienced Marketing Manager, I have led and collaborated with many cross-functional teams to achieve business success over the past 35 years. The type of marketing I am referring to explicitly is Marketing […]

Share this:

  • Email
  • Print
  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest
creation of new product development and website design are very similar

New Product Development

March 13, 2016 By Alphonso 1 Comment

When I was at IBM, most of my career were focused on new product development. I spent most my time working as a team player in Strategic Business Units, SBUs. SBUs are created to create value. I like to think of SBUs as little factories that manage the creation of value as part of the […]

Share this:

  • Email
  • Print
  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest
Wordpress update screen

Can Your Website Survive Updates?

March 13, 2016 By Alphonso Leave a Comment

Updates are Becoming More Frequent Anyone involved with website design today should be aware of the extremely large number of changes being released for the open-source platform of WordPress.  This includes updates for  thousands of WordPress’ associated plugins and themes. WordPress enhancements are being delivered at a record-breaking pace. It seems the update rate is almost […]

Share this:

  • Email
  • Print
  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest
Retaining Customers with the Customer Development Process

Retaining Customers

February 11, 2016 By Alphonso Leave a Comment

Unfortunately, most traditional marketing practices are centered on attracting new customers, instead of retaining existing ones. Developing a strong bond and loyalty is based on building relationships that can result in reducing presales costs and improving profits from 25% to 85%. Retained customers can be developed to provide greater profitability. Two ways to strength customer […]

Share this:

  • Email
  • Print
  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest
orlando wordcamp

2015 WordCamp Orlando

November 7, 2015 By Alphonso Leave a Comment

WordCamp Orlando is Ready to Receive You. There are still tickets available for this awaited WordPress event on Nov 13 through 15. The WordCamp Orlando is always a well-planned WordCamp. I am never disappointed. It will be a fun filled event. Don’t miss it. WordCamp is a combination of education, hands-on training, entertainment, technical & […]

Share this:

  • Email
  • Print
  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest

About Alphonso

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website is designed & implemented by creativewebactions.com

Copyright © 2025 Creative Web Actions·

 

Loading Comments...