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SEO in a Nutshell

December 19, 2014 By Alphonso Leave a Comment

Valuable Content is core ingredient to SEO
Valuable Content is core ingredient to SEO

SEO can be very complicated – There are many books about SEO you can read from beginner to advance professional.

I am going to try to describe the essence of SEO in a few words – hence the title of this article SEO in a Nutshell

It’s my opinion that the SEO is an ever changing set of procedural techniques and the mechanic to manipulate placement of text and keywords. The purpose is to appeal to the search engines, (primarily Google) to quantify what’s popular and relevant, so people can get what their looking for.

SEO professionals are constantly asking the question, “Why is my search result not more visible?” or “Why am I not getting more traffic from my website?” or “Why am I not getting more phone calls or emails?” All this SEO stuff  boils down to writing content your target audience will want to read, they feel is important and will coincides with their interests. The search engines try to determine the :willingness to read a piece of content” by how many times it’s mentioned or linked or cited using keyword as a reference.

As you know, the primary reason visitors go to a website or an Internet property is to seek information or answers to questions. The highest priority and ultimate objective is to write content that resonates with the target audience to make them do something, feel something or take action. That’s why my company’s name is Creative Web Actions. My job is to use my creative talents using web technology to get people to feel a certain way or think about something or provoke a planned human reaction. SEO in a Nutshell is getting a website visitor to pick up a phone to call the business or fill out an on-line form or write a email.

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Filed Under: SEO Tagged With: search engine optimization

meeting the customer

Your Best Customers can Help you Bring in Business

September 8, 2016 By Alphonso Leave a Comment

Leveraging Your Best Customers Your Best Customers are your most valuable assets – they’re worth their weight in Gold! How do you identify your best customers? Your Best Customers are 100% satisfied with your offerings. They are happy with the customer service you provide. If asked to rate you, these customers will not hesitate to […]

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creation of new product development and website design are very similar

Website Design, What does it Take?

April 17, 2016 By Alphonso Leave a Comment

Website Design is More than Aesthetics I am a website designer. I have spent most of my career in Marketing Management. As an experienced Marketing Manager, I have led and collaborated with many cross-functional teams to achieve business success over the past 35 years. The type of marketing I am referring to explicitly is Marketing […]

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creation of new product development and website design are very similar

New Product Development

March 13, 2016 By Alphonso 1 Comment

When I was at IBM, most of my career were focused on new product development. I spent most my time working as a team player in Strategic Business Units, SBUs. SBUs are created to create value. I like to think of SBUs as little factories that manage the creation of value as part of the […]

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Wordpress update screen

Can Your Website Survive Updates?

March 13, 2016 By Alphonso Leave a Comment

Updates are Becoming More Frequent Anyone involved with website design today should be aware of the extremely large number of changes being released for the open-source platform of WordPress.  This includes updates for  thousands of WordPress’ associated plugins and themes. WordPress enhancements are being delivered at a record-breaking pace. It seems the update rate is almost […]

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Retaining Customers with the Customer Development Process

Retaining Customers

February 11, 2016 By Alphonso Leave a Comment

Unfortunately, most traditional marketing practices are centered on attracting new customers, instead of retaining existing ones. Developing a strong bond and loyalty is based on building relationships that can result in reducing presales costs and improving profits from 25% to 85%. Retained customers can be developed to provide greater profitability. Two ways to strength customer […]

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orlando wordcamp

2015 WordCamp Orlando

November 7, 2015 By Alphonso Leave a Comment

WordCamp Orlando is Ready to Receive You. There are still tickets available for this awaited WordPress event on Nov 13 through 15. The WordCamp Orlando is always a well-planned WordCamp. I am never disappointed. It will be a fun filled event. Don’t miss it. WordCamp is a combination of education, hands-on training, entertainment, technical & […]

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