The 7 Most Important Parts of Website Design
A well constructed website should delivery the information that visitors are seeking. They come to your website in find something that is worth the effort they spend to get there. Knowing this information before the design process starts is really vital. Having this knowledge is comparable to have a blueprint before building a house. Armed with what the audience wants, allows the website designer to build the nucleus of the Brand’s Web Presence , or simply what I call the website.
The branded website doesn’t exist as an island, but more like as a wagon wheel. The website is the center hub with spokes that connect to social media and other websites. The whole purpose of my website design is to enhance the “ web presence of the brand” and improve the “ brand experience” . This means greater web visibility and brand creditability that in turn leads to greater traffic to the website. Thus, the consequences are more contacts by the target audience by more phone calls, more texting or more email. Hence, the business results are more sales starts and ultimately more sales revenue.
To achieve more sales revenue boils down to implementing the 7 most important parts of website design. A well planned and designed website should have the following:
- An easy to use information structure
- Inviting and appealing balance on text, white space and images
- Compelling relevant content that’s interesting and original
- Relevant keywords properly placed in the right positions
- Branding and Personal character that matches the business image
- Substance & evidence of the value proposition
- Clear path flow to a call-to-action
In a nutshell, as a website designer with 35 years of marketing experience my purpose is to gain brand both visibility and creditability, so a visitor can make a buying decision in favor of my client. At Creative Web Actions, we focus at creating websites that are marketing tools to get customers.