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Your Website is Your Home Base To Build Your Brand

March 27, 2012 By Alphonso Leave a Comment

What is Your Home Base To Build Your Brand?

In the Internet Age, your website is your home base to build your brand. Your website has become the hub of your web presence. It’s now recognized by everyone that websites are the places to go to find out detail information about you and your business.  Your website is the centralize place to build and continue to develop and maintain your brand.

Brand Building is concern with:

  1. Focus on continuous customer satisfaction
  2. Providing more value than competitors
  3. Promoting your business

In the broadest sense, the brand is you business’s identity that’s configured by symbols, words, images, ideas, opinions and associations. It’s the target market’s aggregated perception. It lives entirely in the mind of the beholder. An identity is not what a marketer creates, it’s what is perceived.

For example: a no-brand table salt is purchased solely on price, the cheaper  better. However, Morton Salt “when it rains it pours” demands a higher price  because of the brand carries trust and confidence – you won’t be disappointed. Hence, the brand is the reason why you are different and not strictly competing on price.

Building and managing your brand is a constant job. It takes effort and money. Small businesses that have a shoe-sting budget may feel they can’t afford it. This is the wrong answer. Leaving your brand to chance – can cause you to compete only on price or worst case it can result in a bad reputation. A healthy brand conveys trust and confidence and reduces the risk, especially for high priced items.   A strong brand means visibility and creditability.

Your website is:
1. A practical marketing tool to replace obsolete marketing venues, like the yellow pages book.
2. “7 by 24” central repository of factual and  educational information about: you, your business & offerings
3. Interactive facility that’s always open and accessible any where in the world as a 2-way channel of communication
4. Most visible Marketing & Sales collateral, where prospects can get data to make their buying decisions in favor of you.
5. Place to answer the fundamental question, “Why should someone buy from you instead of your competitor?”

Your Website is the “Business Reference Library”  for the public audience – where your target market can find information about you in one place at anytime.

 

Alphonso

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Filed Under: Brand Building Tagged With: brand identity, marketing collateral

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Your Best Customers can Help you Bring in Business

September 8, 2016 By Alphonso Leave a Comment

Leveraging Your Best Customers Your Best Customers are your most valuable assets – they’re worth their weight in Gold! How do you identify your best customers? Your Best Customers are 100% satisfied with your offerings. They are happy with the customer service you provide. If asked to rate you, these customers will not hesitate to […]

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Website Design, What does it Take?

April 17, 2016 By Alphonso Leave a Comment

Website Design is More than Aesthetics I am a website designer. I have spent most of my career in Marketing Management. As an experienced Marketing Manager, I have led and collaborated with many cross-functional teams to achieve business success over the past 35 years. The type of marketing I am referring to explicitly is Marketing […]

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creation of new product development and website design are very similar

New Product Development

March 13, 2016 By Alphonso 1 Comment

When I was at IBM, most of my career were focused on new product development. I spent most my time working as a team player in Strategic Business Units, SBUs. SBUs are created to create value. I like to think of SBUs as little factories that manage the creation of value as part of the […]

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Can Your Website Survive Updates?

March 13, 2016 By Alphonso Leave a Comment

Updates are Becoming More Frequent Anyone involved with website design today should be aware of the extremely large number of changes being released for the open-source platform of WordPress.  This includes updates for  thousands of WordPress’ associated plugins and themes. WordPress enhancements are being delivered at a record-breaking pace. It seems the update rate is almost […]

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Retaining Customers

February 11, 2016 By Alphonso Leave a Comment

Unfortunately, most traditional marketing practices are centered on attracting new customers, instead of retaining existing ones. Developing a strong bond and loyalty is based on building relationships that can result in reducing presales costs and improving profits from 25% to 85%. Retained customers can be developed to provide greater profitability. Two ways to strength customer […]

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2015 WordCamp Orlando

November 7, 2015 By Alphonso Leave a Comment

WordCamp Orlando is Ready to Receive You. There are still tickets available for this awaited WordPress event on Nov 13 through 15. The WordCamp Orlando is always a well-planned WordCamp. I am never disappointed. It will be a fun filled event. Don’t miss it. WordCamp is a combination of education, hands-on training, entertainment, technical & […]

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